the Hotel Enzian BetriebsgesmbH is responsible for the processing of your personal data on our website. You can find our contact data at Imprint.
We take the protection of your personal data very seriously. We treat your personal data as confidential and in line with statutory data protection regulations as well as this Data Protection Declaration.
Your data will not be forwarded to other recipients without your express consent.
Google Tag Manager
This website uses Google Tag Manager, a service of Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA („Google“).
The Google Tag Manager makes it easy to insert various so-called tags on the website. When our website is accessed, a connection is established with Google servers via software and data is submitted to Google servers partly situated in the USA. The Tag -manager itself does not set any cookies.
Detailed information about the handling of user data at Google Analytics can be found in the Data Protection Declaration of Google.
This website uses Google Analytics, a web analysis service of Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”) on the legal basis of overriding legitimate interest (analysis of website use). We have concluded an agreement with Google on commissioned data processing for this purpose.
This website uses the feature “enabling of IP anonymisation”. As a result, your IP address will first be shortened by Google in member countries of the European Union or in other States party to the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.
According to the statements of Google, Google will use the data collected to analyse use of the website, to compile reports on website activities and to render other services associated with website and Internet use.
Google may also transfer this information to third parties provided that it is prescribed by law or insofar as third parties process this data on behalf of Google.
Detailed information about the handling of user data at Google Analytics can be found in the Data Protection Declaration of Google or Google Analytics.
Disabling Google Analytics
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google Ads and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google Ads and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: www.google.com/settings/ads/onweb/
The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.
This website uses Facebook Pixel, a web analysis service of Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”) on the legal basis of overriding legitimate interest (analysis of website use). We have concluded an agreement with Facebook on commissioned data processing for this purpose. Some data is transferred to the USA. The data is transmitted to the USA on the basis of the Privacy Shield.
According to the statements of Facebook, Facebook will use the data collected to analyse use of the website, to compile reports on website activities and to render other services associated with website and Internet use.
Facebook may also transfer this information to third parties provided that it is prescribed by law or insofar as third parties process this data on behalf of Facebook.
Detailed information about the handling of user data on Facebook can be found in the Data Protection Declaration of Facebook.
This website uses Google Ads. Ads is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").
As part of Google Ads, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google Ads advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an Ads advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the Ads advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
We use geo-data display provided by open-source map service provider 'OpenStreetMaps' (also known as 'OSM'), operated by the company OpenStreetMap Foundation, 132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU, United Kingdom. OSM is also used to provide an interactive map on our website, which shoes you how to find us and access us. This service makes it possible for us to display our website appropriately, with map material being loaded to an external serve. For display, the following data will be transferred to the OSM server: those of our Internet pages that you have visited and the IP address of your end device. The legal basis for processing your details is based on the 'OSM' data, found in Art. 6 Para. 1 sentence 1, letter f) GDPR (legitimate interests for data processing). Legitimate interests are a result of our need to provide a relevant representation of our online offer and to ensure it is easy to find information on our homepage at the places listed.
More information on how user data is processed can be found at the OSM data protection statement at: wiki.osmfoundation.org/wiki/Privacy_Policy
This website uses Sendinblue to send newsletters. The provider of this service is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.
Sendinblue is a service which organizes and analyzes the distribution of newsletters. The data you provide to subscribe to our newsletter will be stored on Sendinblue servers in Germany.
If you do not want your usage of the newsletter to be analyzed by Sendinblue, you will have to unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter we send. You can also unsubscribe from the newsletter directly on the website.
Data analysis by Sendinblue
We use Sendinblue to analyze our newsletter campaigns. This allows us to determine if a newsletter message has been opened and which links you click on. We can thus find out how often various links are clicked.
In addition, we can see if certain actions take place after clicking on said links (conversion rate). We can thus determine whether the clicking of a link in a newsletter has led to a purchase, for example.
Sendinblue also allows us to classify newsletter recipients into different categories (clustering). For example, newsletter recipients can be subdivided according to gender, personal preference (e.g. vegetarian or non-vegetarian), or customer relationship (e.g. existing or potential customer). This allows us to adapt the newsletters to the respective target groups.
For detailed information on the functions of Sendinblue, see the following link: www.sendinblue.com/information-for-email-recipients/
Data processing is based on Art. 6 (1) (a) DSGVO. You may revoke your consent at any time. The data processed before we receive your request may still be legally processed.
The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted from our servers and those of Sendinblue. Data we have stored for other purposes (e.g. email addresses for the members area) remains unaffected.